Tuesday, January 4, 2011

Can You Learn SEO On Your Own

People who own websites need to learn SEO. This is even if you don't intend to earn anything online and just want to post information. If you want people to see your content at all, knowing how to optimize web pages is a must.
The main issue with gaining the right kind of knowledge and level of skill is that it does not come cheap. If you want to become an expert, you need to pay to attend workshops, read e-books or participate in courses. The expense involved in obtaining education can seem prohibitive for owners of small sites. This is why people wonder if it is possible to learn search engine optimization without having to pay a single cent.
The plain and simple answer is, yes, it is possible. There are hundreds of free resources out there that you can tap to find out what you need to get people to your website. Many of these free guides and tips are written by actual experts who have been in the business of optimizing online properties for years. There is thus no problem when it comes to the availability of relevant material.
The wealth of information however does not imply that learning for free is easy. Although you can quickly find free information to help you learn SEO, there are inherent difficulties when it comes to managing the many pieces of information that you will come across.
The main disadvantage of free data is that there is simply so much that you'd have to deal with. While it is already difficult to pick what is applicable to your situation, the task of sifting through advice is made even more challenging by the presence of fake gurus and hyped up tips. If you fall for a total fake or for an overblown technique, you will surely find yourself in trouble.
The least issue that you can encounter in this scenario is not having an optimized site. A weightier issue when you learn search engine optimization from a bad teacher is that you might end up getting your site banned in search engines. If you have accounts in related reputable service providers, you may also lose your membership if they find out that your site has a bad reputation.
So how can you identify the best free sources that can teach you legitimate ways to optimize your site? The first step is to identify leaders in the industry. These are people or companies that have created names and reputations for themselves online. You would know if a person is worth learning from if he has an enduring presence online, proof of his successes and a loyal following.
Remember though that even real experts don't always agree. To find the one or two gurus you'd want to follow and learn SEO from, read as much as you can about what various gurus have to say. This will allow you to pick the perspective or general approach that you are most comfortable with and would like to apply to your own site.

3 comments:

  1. SEO is not a rocket science, the basic principles are very simple and easy to learn. I think everybody can learn SEO on its own.

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  2. It is easy to learn SEO and internet marketing, there are many books and tutorial online. As well there are forum communities where you can get a good information.

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  3. I don't really think that there is a recipe for learning, some things may work better for different individuals. It is good to have good base and participate in course, but for sure learning on your own have advantages too.

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